Ethan McClure's Ad Journal

December 6, 2011 at 1:36am
9 notes
Reblogged from iso3103
Great example of competition between rival companies. I wonder what Audi did in response to this.

Great example of competition between rival companies. I wonder what Audi did in response to this.

(Source: iso3103)

1:34am
6 notes
Reblogged from tek1nowblog

Reebok CrossFit breaks Guinness World Record for laregst 3D street art ever!

Today Reebok CrossFit, a revolutionary strength and conditioning programme, teamed up with artists 3D Joe and Max to break the Guinness World Record for the largest ever 3D street art. The painting measured an impressive 1,160.4m² and was unveiled at London’s West India Quays, Canary Wharf. Here the public were invited to take part in a Reebok CrossFit WOD (workout of the day) on the spectacular artwork.

(Source: tek1nowblog)

1:32am
14 notes
Reblogged from mudwerks

This is a Japanese commercial for the Triple Whopper at Burger King. I find it borderline disturbing but mostly just really strange and hilarious. I wish American advertising firms were not so afraid to do random ads like this. I think it works on the basis of making the product memorable.

(Source: reddit.com, via mudwerks)

December 4, 2011 at 10:18pm
303 notes
Reblogged from sleepyginger
This is a campaign for landmine awareness. I can see the point they’re trying to make but it seems like this would just irritate people and give them a negative opinion of the campaign.

This is a campaign for landmine awareness. I can see the point they’re trying to make but it seems like this would just irritate people and give them a negative opinion of the campaign.

(Source: sleepyginger)

9:46pm
0 notes

This is a cute McDonalds ad from Germany. It’s a good example of playfully jabbing at competitors (in this case, Burger King) without being over the top and blatantly disrespecting them.

6:47pm
40 notes
Reblogged from nastyakravtsova

Advertisement for Samsung headphones. Pretty clever idea but kind of awkward to look at. If a little person was really hanging onto your ear, don’t you think it would tickle and irritate you? Especially with the cowboy (country music) one, it made my ear itch and I scratched it as if a gnat was flying in it. These ads make me uncomfortable, which is the opposite of what a headphone ad should do.

(Source: nastyakravtsova)

6:36pm
28 notes
Reblogged from jamminyamin
The Questionable Advertising Strategy of Golden Grahams - Texture Over Taste?
By Ethan McClure

I got food poisoning over the weekend thanks to 3 AM Jack in the Box. Looking back, I should have heeded the warning signs when the drive-thru crew dropped the car in front of me’s food twice in a row before the poor customers could drive off with their meal. But I did not and thus was paralyzed all of Sunday and half of today. During my bout with being physically and mentally handicapped, I made several observations, nothing profound or anything, just mental masturbation to pass my miserable time.For example, I have never seen a food product so concerned with advertising the texture of their product (as opposed to flavor, healthiness, etc) as that of Golden Grahams cereal. While most products use their front covers to boast things like “A Spoonful of Flavor in Every Bite!” or “All the Nutrition You’ll Ever Need!”, Golden Grahams use their precious space on the front (and sides, and back) of their box with the highly questionable phrase “With Ridges That Rock!” (the exclamation mark is emphasized, I’m not totally sure why).This is an interesting advertising campaign they’ve got going here - make the consumer flip out about the texture of our product and they won’t care what it tastes like. It works because Golden Grahams taste incredible, but had I never had them before I would not know. All I would know is that their ridges kick ass!Also, I cannot help but be a little astonished and slightly concerned as to why my breakfast company takes such a concern with telling my how their product is going to feel in my mouth. Awkward. Cereal should not be awkward. That’s a horrible way to start any morning.It’s hard to see this strategy working on other breakfast items, however. Take oatmeal for example: Let’s assume that I’m an oatmeal virgin - never had it in my life. That in mind, if Quaker can think of just the right adjectives to convince me to buy a cylinder full of their near diarrheal product based solely upon advertising that their product has the texture of, well, diarrhea, no mention of the actual taste of the stuff as amazing as it might be, then they deserve the Nobel Peace Prize or at least a cheese basket for being some pretty manipulative bastards.I’ve said enough. What do you think?

The Questionable Advertising Strategy of Golden Grahams - Texture Over Taste?

By Ethan McClure

I got food poisoning over the weekend thanks to 3 AM Jack in the Box. Looking back, I should have heeded the warning signs when the drive-thru crew dropped the car in front of me’s food twice in a row before the poor customers could drive off with their meal. But I did not and thus was paralyzed all of Sunday and half of today. 
During my bout with being physically and mentally handicapped, I made several observations, nothing profound or anything, just mental masturbation to pass my miserable time.
For example, I have never seen a food product so concerned with advertising the texture of their product (as opposed to flavor, healthiness, etc) as that of Golden Grahams cereal. While most products use their front covers to boast things like “A Spoonful of Flavor in Every Bite!” or “All the Nutrition You’ll Ever Need!”, Golden Grahams use their precious space on the front (and sides, and back) of their box with the highly questionable phrase “With Ridges That Rock!” (the exclamation mark is emphasized, I’m not totally sure why).
This is an interesting advertising campaign they’ve got going here - make the consumer flip out about the texture of our product and they won’t care what it tastes like. It works because Golden Grahams taste incredible, but had I never had them before I would not know. All I would know is that their ridges kick ass!
Also, I cannot help but be a little astonished and slightly concerned as to why my breakfast company takes such a concern with telling my how their product is going to feel in my mouth. Awkward. Cereal should not be awkward. That’s a horrible way to start any morning.
It’s hard to see this strategy working on other breakfast items, however. Take oatmeal for example: Let’s assume that I’m an oatmeal virgin - never had it in my life. That in mind, if Quaker can think of just the right adjectives to convince me to buy a cylinder full of their near diarrheal product based solely upon advertising that their product has the texture of, well, diarrhea, no mention of the actual taste of the stuff as amazing as it might be, then they deserve the Nobel Peace Prize or at least a cheese basket for being some pretty manipulative bastards.

I’ve said enough. 
What do you think?

(Source: jamminyamin)

6:27pm
395 notes
Reblogged from thisgirl-jess
This is a PSP ad from Malaysia. All 3 panels are covered in bubble wrap decorated like the buttons on the PSP controller. This is a great example of interactive advertising placed in a location of high boredom..a bus stop. What better way to kill some time while waiting for the bus than popping bubbles on the walls? They really thought this one through.

This is a PSP ad from Malaysia. All 3 panels are covered in bubble wrap decorated like the buttons on the PSP controller. This is a great example of interactive advertising placed in a location of high boredom..a bus stop. What better way to kill some time while waiting for the bus than popping bubbles on the walls? They really thought this one through.

(via thisgirl-jess)

6:09pm
465 notes
Reblogged from bekkom

GREAT ads against texting/checking email/facebook/twitter while driving. I’ve been in an accident due to a woman texting while driving. In downtown San Diego it’s actually illegal to be holding your phone for any reason while driving. Be conscious, disconnect.

(Source: bekkom)

6:05pm
1,702 notes
Reblogged from thedailywhat
Spotted in Swindon, England. European advertisers, particularly the Dutch and British, have a very dry and straight forward approach to getting a message across. Brutally honest? Yes. Ineffective? No.

Spotted in Swindon, England. European advertisers, particularly the Dutch and British, have a very dry and straight forward approach to getting a message across. Brutally honest? Yes. Ineffective? No.

(Source: thedailywhat)